Remarketing 101 for Furniture Retailers

January 13th, 2017

For furniture retailers who have started the move to eCommerce, remarketing and it’s advertising little brother, retargeting, are essential items in your omnichannel toolkit. Here’s the nuts and bolts of remarketing: What is remarketing? According to Google Remarketing lets you show ads to people who’ve visited your website or used your mobile app. When people [ click to read more…. ]

Posted in Blog | No Comments »

Cart abandonment

Cart Abandonment: How to Save Revenue Loss

January 11th, 2017

Do you know the value of your site-wide abandoned carts? Do you know the ways to recover some of that lost revenue from the same customers who abandoned the carts? According to Baymard, the abandonment rate of shopping carts was 68%.   This national average is extraordinarily high and only growing higher as consumers become more [ click to read more…. ]

Posted in Blog | Comments Off on Cart Abandonment: How to Save Revenue Loss

email

Personalization Tips: Email Marketing 101 for Furniture Retailers

January 9th, 2017

We’ve talked the driving force of your website and how it impacts your email marketing strategy. 3 Utilities to Transform Your Website into a Sales Tool [part 2] Now, what do you do once you’ve collected all of these email addresses? Email marketing has the potential to bring significant growth to your home furnishings business. [ click to read more…. ]

Posted in Blog | Comments Off on Personalization Tips: Email Marketing 101 for Furniture Retailers

room planner

3 Utilities to Transform Your Website into a Sales Tool [part 3]

January 6th, 2017

Part 3 of the Website Transformation Tools series. Missed part 2? Catch up here. Room Planner When Apple debuted the Single Sign-On feature for the new Apple TV OS at the October Keynote, the crowd erupted. Consumers want a streamlined process for entertainment–and shopping is no different. Many furniture retailers use a virtual room planner [ click to read more…. ]

Posted in Blog | Comments Off on 3 Utilities to Transform Your Website into a Sales Tool [part 3]

newsletter

3 Utilities to Transform Your Website into a Sales Tool [part 2]

January 6th, 2017

  Part 2 of the Website Transformation Tools series. Missed part 1? Check it out here. Newsletter Subscription Want to know where a customer is in the buying journey? Want to know who has authorized you to email them? Popup an email signup form on your homepage. Capturing your ideal engaged consumer is difficult when [ click to read more…. ]

Posted in Blog | Comments Off on 3 Utilities to Transform Your Website into a Sales Tool [part 2]

premium slideshow

3 Utilities to Transform Your Website Into a Sales Tool [part 1]

January 6th, 2017

Did you know that your average consumer’s attention span affects your sales? Microsoft blew our minds last year with the findings of an “attention span” study. The results showed the average human attention span has fallen from 12 seconds in 2000, or around the time the mobile revolution began, to eight seconds. Goldfish, according to [ click to read more…. ]

Posted in Blog | Comments Off on 3 Utilities to Transform Your Website Into a Sales Tool [part 1]

email collection

6 Best Practices of Email Collection

January 4th, 2017

  Email collection is the largest driver for new leads, closed opportunities, and increased brand awareness. 80% of marketers say email marketing is effective. What are the best practices to follow with email collection? We’ve made it easy to remember. ho Who is signing up? Is this a current customer or a potential customer? When [ click to read more…. ]

Posted in Blog | Comments Off on 6 Best Practices of Email Collection

iphone store

Play the Game: Marketing + Selling Online

December 21st, 2016

MicroD’s Business Development Executive, Jessica Norby, is leading a seminar at Las Vegas Market on January 23. Take a look at what she’ll be discussing in this Vegas Market Preview! For more information, reach out to Jessica online at jessicanorby@microdinc.com     Give input on this quick survey and be sure to attend the Las [ click to read more…. ]

Posted in Blog, Events / News | Comments Off on Play the Game: Marketing + Selling Online

Communication is key

Omnichannel Series: Communication

December 19th, 2016

  44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer. The world of retail in the home furnishings industry is driven by customer experience. Every step we take as professionals in this [ click to read more…. ]

Posted in Blog | Comments Off on Omnichannel Series: Communication

#whywegive: Holidays at MicroD

December 16th, 2016

During the Thanksgiving season, we shared with you 4 ways you can give thanks during the holiday season, with special tips from MicroD on how to get your teams involved!  Since then, MicroD has uncovered some outstanding superheroes of philanthropy in our own corporate offices. Lending a Helping Hand More than 200 children streamed through [ click to read more…. ]

Posted in Blog | Comments Off on #whywegive: Holidays at MicroD